After a Starbucks opens in town, housing prices tend to rise, Harvard study finds

  • A new Harvard Business School paper uses Yelp data to find that the entry of each Starbucks into a ZIP code is associated with a 0.5 percent increase in housing prices within a year.
  • "The presence of a Starbucks is far less important than whether the community has people who consume Starbucks," the paper found.
  • The economists say the study is the first of its kind to track gentrification using a platform such as Yelp, a potential new tool for policymakers hoping to monitor housing prices.